diff --git a/crates/gitnow/src/commands/root.rs b/crates/gitnow/src/commands/root.rs
index 3434dd9..e1ee289 100644
--- a/crates/gitnow/src/commands/root.rs
+++ b/crates/gitnow/src/commands/root.rs
@@ -111,18 +111,23 @@ impl RootCommand {
                 } else {
                     eprintln!("cloning repository...");
                     git_clone.clone_repo(&repo, force_refresh).await?;
+
+                    self.app
+                        .custom_command()
+                        .execute_post_update_command(&project_path)
+                        .await?;
                 }
             } else {
                 tracing::info!("skipping clone for repo: {}", &repo.to_rel_path().display());
             }
         } else {
             tracing::info!("repository already exists");
-        }
 
-        self.app
-            .custom_command()
-            .execute_post_update_command(&project_path)
-            .await?;
+            self.app
+                .custom_command()
+                .execute_post_update_command(&project_path)
+                .await?;
+        }
 
         if shell {
             self.app.shell().spawn_shell(&repo).await?;
diff --git a/crates/gitnow/src/config.rs b/crates/gitnow/src/config.rs
index e796999..eabbfed 100644
--- a/crates/gitnow/src/config.rs
+++ b/crates/gitnow/src/config.rs
@@ -20,6 +20,7 @@ pub struct Settings {
     #[serde(default)]
     pub cache: Cache,
 
+    pub post_clone_command: Option<PostCloneCommand>,
     pub post_update_command: Option<PostUpdateCommand>,
 }
 
@@ -39,6 +40,22 @@ impl PostUpdateCommand {
     }
 }
 
+#[derive(Debug, Serialize, Deserialize, PartialEq, Clone)]
+#[serde(untagged)]
+pub enum PostCloneCommand {
+    Single(String),
+    Multiple(Vec<String>),
+}
+
+impl PostCloneCommand {
+    pub fn get_commands(&self) -> Vec<String> {
+        match self.clone() {
+            PostCloneCommand::Single(item) => vec![item],
+            PostCloneCommand::Multiple(items) => items,
+        }
+    }
+}
+
 #[derive(Debug, Default, Serialize, Deserialize, PartialEq, Clone)]
 pub struct Projects {
     pub directory: ProjectLocation,
diff --git a/crates/gitnow/src/custom_command.rs b/crates/gitnow/src/custom_command.rs
index b47f07b..36d6e0d 100644
--- a/crates/gitnow/src/custom_command.rs
+++ b/crates/gitnow/src/custom_command.rs
@@ -11,6 +11,36 @@ impl CustomCommand {
         Self { config }
     }
 
+    pub async fn execute_post_clone_command(&self, path: &Path) -> anyhow::Result<()> {
+        if let Some(post_clone_command) = &self.config.settings.post_clone_command {
+            for command in post_clone_command.get_commands() {
+                let command_parts = command.split(' ').collect::<Vec<_>>();
+                let Some((first, rest)) = command_parts.split_first() else {
+                    return Ok(());
+                };
+
+                let mut cmd = tokio::process::Command::new(first);
+                cmd.args(rest).current_dir(path);
+
+                eprintln!("running command: {}", command);
+
+                tracing::info!(
+                    path = path.display().to_string(),
+                    cmd = command,
+                    "running custom post clone command"
+                );
+                let output = cmd.output().await?;
+                let stdout = std::str::from_utf8(&output.stdout)?;
+                tracing::info!(
+                    stdout = stdout,
+                    "finished running custom post clone command"
+                );
+            }
+        }
+
+        Ok(())
+    }
+
     pub async fn execute_post_update_command(&self, path: &Path) -> anyhow::Result<()> {
         if let Some(post_update_command) = &self.config.settings.post_update_command {
             for command in post_update_command.get_commands() {