diff --git a/crates/drone-templater/src/main.rs b/crates/drone-templater/src/main.rs
index 2b4077f..e2eb390 100644
--- a/crates/drone-templater/src/main.rs
+++ b/crates/drone-templater/src/main.rs
@@ -71,7 +71,7 @@ async fn main() -> anyhow::Result<()> {
         let mut ctx = tera::Context::new();
         for (name, val) in vars {
             tracing::debug!("adding value to template: ({}, {})", &name, &val);
-            ctx.insert(name, val);
+            ctx.insert(name, &val);
         }
         let template_data = tera::Tera::one_off(&template_data, &ctx, false)?;