diff --git a/crates/cuddle-ci/src/rust_service.rs b/crates/cuddle-ci/src/rust_service.rs
index 44e7a6c..00ab8eb 100644
--- a/crates/cuddle-ci/src/rust_service.rs
+++ b/crates/cuddle-ci/src/rust_service.rs
@@ -7,7 +7,7 @@ use futures::{stream, StreamExt};
 
 use crate::{
     dagger_middleware::{DaggerMiddleware, DynMiddleware},
-    Context, MainAction, PullRequestAction,
+    Context, MainAction, PullRequestAction, ReleaseAction,
 };
 
 use self::architecture::{Architecture, Os};
@@ -348,6 +348,32 @@ impl PullRequestAction for RustService {
     }
 }
 
+#[async_trait]
+impl ReleaseAction for RustService {
+    async fn execute_release(&self, ctx: &mut Context) -> eyre::Result<()> {
+        self.build_test().await?;
+
+        let container = self.build_release().await?;
+
+        let tag = {
+            if let Ok(tag) = std::env::var("RELEASE_TAG") {
+                tag
+            } else if let Ok(tag) = std::env::var("DRONE_TAG") {
+                tag
+            } else {
+                eyre::bail!("failed to find a valid tag");
+            }
+        };
+
+        let tag = format!("docker.io/kasperhermansen/{}:{}", self.bin_name, tag);
+
+        container.publish(&tag).await?;
+        ctx.set_image_tag(tag)?;
+
+        Ok(())
+    }
+}
+
 const IMAGE_TAG: &str = "RUST_SERVICE_IMAGE_TAG";
 
 pub trait RustServiceContext {
@@ -488,8 +514,6 @@ pub mod extensions {
 #[cfg(test)]
 mod test {
 
-    
-
     #[tokio::test]
     #[cfg(any(feature = "dagger", feature = "integration"))]
     async fn test_can_build_rust() -> eyre::Result<()> {