diff --git a/crates/cuddle-ci/src/rust_service.rs b/crates/cuddle-ci/src/rust_service.rs
index 5eaa28c..c7ad20d 100644
--- a/crates/cuddle-ci/src/rust_service.rs
+++ b/crates/cuddle-ci/src/rust_service.rs
@@ -368,7 +368,7 @@ impl MainAction for RustService {
         );
 
         container.publish(&tag).await?;
-        ctx.set_image_tag(tag)?;
+        ctx.set_image_tag(&timestamp.to_string())?;
 
         if self.deployment {
             let update_deployments_docker_image =