diff --git a/scripts/build_cuddle_image.sh b/scripts/build_cuddle_image.sh
index c8464e4..6e9f7bc 100755
--- a/scripts/build_cuddle_image.sh
+++ b/scripts/build_cuddle_image.sh
@@ -3,12 +3,13 @@
 set -e
 
 tag="$REGISTRY/$SERVICE:${COMMIT_SHA:0:10}"
+latest_tag="$REGISTRY/$SERVICE:latest"
 
 echo "logging in"
 docker login -u $DOCKER_USERNAME -p $DOCKER_PASSWORD
 
 echo "building image"
-DOCKER_BUILDKIT=1 docker build -t "$tag" -t "latest" -f "$TMP/build_cuddle_image.Dockerfile" .
+DOCKER_BUILDKIT=1 docker build -t "$tag" -t "$latest_tag" -f "$TMP/build_cuddle_image.Dockerfile" .
 
 echo "pushing image"
 docker push "$tag"