diff --git a/scripts/build_release.sh b/scripts/build_release.sh
index fe0044c..6249859 100755
--- a/scripts/build_release.sh
+++ b/scripts/build_release.sh
@@ -2,7 +2,7 @@
 
 echo "building docker image"
 
-tag="$REGISTRY/$SERVICE:$COMMIT_SHA"
+tag="$REGISTRY/$SERVICE:${COMMIT_SHA:0:10}"
 
 if [[ -n $DEBUG ]] 
 then